Astro

A concept of a personal assistant application aiming to solve one of the main challenges of Samsung: the product range being very wide and often confusing for. The application is designed to support the product throughout its entire life cycle, and aide the user in their selection and usage of Samsung products through having a conversation with them, imitating human interaction.

In the store Astro establishes user needs and preferences through initiating a conversation about their lifestyle. It then guides the user to the product best suited for them and provides all the necessary information about it.

Ay home Astro helps with setting up the product and then using it in the best way by learning the user’s habits and adapting to their needs.