Luceplan Redesign

Design inspired by the subtlety and delicacy of light, bringing into focus the fine details, quality and functionality of Luceplan products. "Discover the light" tool on the homepage helps to appreciate the range of products the brand offers and understand how they function: the amount and quality of light a lamp produces.

The user journey begins with an immersive full-screen video introducing the brand and its values. The home page gives an overview of the available selection of products, their types and functions.

Experience The Light tool allows the user to discover different products and get a better idea of the kind of product more suitable for their needs by visually representing the character of light a lamp emits.

Product listing page with visible categories and filters for easier navigation. The light minimal visual elements and typeface bring the products into focus and illustrate the brand values: light, elegance and delicate details.

Product page brings the minute, subtle details of the product into focus, also providing the technical details in an elegant, non-obtrusive way.

Different layouts for mobile and desktop versions of the website for more optimised navigation and usability as well as displaying the products in the best way and improving the user journey.